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WooHoo Your Way
Sims 4
Art Director

The Sims has always been about choice—but when it comes to birth control, options are limited. WooHoo Your Way is a digital-first campaign that partners The Sims 4 with Planned Parenthood to introduce a mod that expands in-game birth control choices, complete with educational insights and realistic consequences. By blending gaming with reproductive health awareness, this campaign makes safe WooHoo a natural part of the gameplay experience.

Copywriter
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OOH

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IN-GAME SETTINGS

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SOCIALS 

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