SONDER
Art Director, Designer, Illustrator & Producer
SONDER: A TASTE OF RED
Sonder is an immersive dining experience rooted in the psychology of red. With organic recipes and vibrant flavors, it evokes warmth and connection through three curated concepts—each designed to inspire.
LOGO
The name "Sonder" reflects the profound realization that everyone around us is living a life as vivid and complex as our own.
The logo's slinky-like repetition represents the continuous rhythm of countless lives unfolding simultaneously across the world.
Sonder provides three floors; the first floor for the bakery, second and third floor for a more intimate evening to lounge in that includes a terrace. The second and third floor are only found behind a black door that is marked with the letter “S.” This door is also only accessed with a special code that comes with a reservation.
Sonder focuses on the study of color psychology. Color psychology is the study of colors in relation to human behavior. Color can affect many aspects and decisions humans make in their day-to-day life. Here at Sonder, we specialize in making food with the aesthetics of red using organic and homemade recipes. We aim for the color to bring you warmth, passion, love, and comfort, followed by the savory taste behind each bite while listening to incredible music and enjoying good company.
