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OOH Tweet Billboards
Pollo Tropical
Art Director
Pollo Tropical rotates billboard copy twice a month across Miami. As interns at Macias Creative, my copywriter dupla and I were invited to pitch lines alongside the agency's senior team — and ours made it to three placements.
Copywriter Dupla
Ask
Contribute lines to Pollo Tropical's existing tweet billboard campaign during the intern pitch at Macias Creative.
Idea
Tap into what Miami is actually living at that moment, the season, the energy, the events, and write in the city's own voice. Bilingual by nature, culturally specific, and rooted in the way Miami people actually talk. Each line had to feel less like an ad and more like something the city would say to itself.
MARCH 2026 LINE
APRIL 2026 LINES
COMING SOON
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