SpaceMax
Ikea
Art Director
Small space, big potential. SpaceMax reimagines cramped city alleyways as fully functional living spaces—brought to life by IKEA’s smart, stylish solutions. This experiential campaign puts IKEA’s versatility front and center, showing urban dwellers that even the tightest corners can feel like home.
The Ask
Create an immersive campaign to showcase how IKEA’s organizational solutions transform small spaces into personalized and functional homes, emphasizing the versatility and creativity of IKEA products.
Insight
Urban dwellers often feel restricted by small living spaces, making it hard to create a home that reflects both their style and functional needs.
Idea
Transform narrow alleyways in major cities into real-life, livable setups using IKEA’s multifunctional products.
These visuals represent the look and feel of the installations proposed in the campaign.
We believe that size does not dictate style or functionality. "IKEA SpaceMax" activation will demonstrate that any small space can be transformed into a modern, personality-filled home with the right IKEA solutions. This campaign shows that creativity and smart design can turn even the tightest corners into comfortable, stylish living areas. Join us in redefining what it means to live big in small spaces.
Together, we create more than just space—we create possibilities.
