Game Face
Xbox
Art Director
Copy
Gaming is built on teamwork—but for Deaf and Hard-of-Hearing players, real-time communication isn’t always part of the game. Game Face is a concept campaign introducing facial recognition tech that lets players communicate using only their expressions. From in-game integrations to event activations, Game Face redefines how gamers connect with no words needed.
Product
A quick-access emote wheel translates facial expressions into in-game responses—customizable to match how you play and who you are. For full communication, an AI voice speaks your intent in real time, letting you strategize, react, and connect—no mic needed.
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XBOX IN-GAME ACHIVEMENTS
FORNITE INTEGRATION
In-game integration with Fortnite, where facial expressions trigger emotes in real time—putting Game Face into action.
EXPERIENTIAL
Game Face takes center stage at the world’s biggest gaming events—Gamescom (Germany), Esports World Cup (Saudi Arabia), and TwitchCon (California).
Attendees can explore the tech firsthand in a dedicated zone, testing the facial recognition camera with any Xbox-compatible game.
We’ll also host Silent Arenas—immersive spaces where players face off in real time, using only facial expressions to communicate.
No mics. No talking. Just strategy, emotion, and pure connection powered by Game Face.
SOCIALS
We partnered with FaZe Ewok and AbleGamers to bring Game Face to the livestream—broadcasting a full Fortnite mission using Game Face.
