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BarkBum
SunBum
Copy
Art Director
Gen Z is skipping sunscreen, swayed by myths and avoiding the risks, yet devoted to their dogs' well-being. Protecting their pups raises a simple question—if their furry babies are covered, why aren’t they? SunBum introduces BarkBum.
Ask
How can you encourage Gen Zers to wear sunscreen this summer?
Insight
Dog owners see their pets as family, and protecting them is an essential act of love and care.
Idea
This summer, we’re encouraging Gen Z to make sunscreen a daily habit for themselves and their pups.
Through the pup’s voices, the campaign shows that sun protection is more than skincare; it’s an act of love for every member of the family.
OOH
PRODUCT
SOCIALS
EXPERIENTIAL
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